A social media specialist with over ten years of experience across international markets like Singapore, Indonesia and India.
In-depth research, channel strategy, a differentiated content strategy, tone of voice, visual definition and measurement framework
Creating thumb-stopping and engaging content rooted in storytelling and aligned with your brand objectives.
Optimization is key to effective social media. In-depth reporting looking at the right metrics aligned with your overall business objectives.
I love life
It’s the classic story of curiosity turning into a career. I’ve loved social media since I first stumbled upon MySpace and Hi5.
An internship with a boutique social media agency in Brighton sealed the deal for me and I knew this was my path. Since then, I have managed global digital campaigns for brands like Philips Electronics in Singapore, led the social media team for a Digital Command Centre, led a team of 17 for an international communications agency in Jakarta, Indonesia and currently managing social media for brands with meaningful missions.
Have a project that you need help with?
Meri Body is an e-health app designed for semi-literate women to educate them on menstrual health and hygiene. I currently run the entire social media presence as well as paid marketing for the brand.
Blush Petals is a B2B e-commerce platform for florists to get high quality flowers delivered to their doorstep in and around Melbourne, Australia. I handle the entire social media presence, email marketing and ad campaigns across Google and Facebook.